Sleeping with Vera Wang.

So, when you hear the name Vera Wang, what do you think of? Beautiful clothes? Gorgeous wedding gowns? Red carpets and fashion shows?

Uhhh....Mattresses?

Yup. Apparently Vera Wang now has a line of mattresses.

It just seems like an odd direction to go.

And it makes me wonder if her PR people really thought this through. Do you really want your label, which is associated with the elite of the fashion industry, being blasphemed by the owner of the Discount Mattress Barn in rural Kentucky?

"This week only at the Mattress Barn we've got Sealy, Tempurpedic, and Veee-rah Way-ang mattresses half off!"

And even better,

"C'mon down to the Mattress Depot for a Saint Paddy's Day sale! We've got Vera Wangs for rock bottom prices! That's right folks. Put Vera Wang in your bedroom for the best night of your life!"

Classy. I'm sure that's exactly the direction she hoped this endeavor would take.